Now that you have your product near completion, you will need to create your sales page. Now I'm going to be right up front with you and tell you this is a part of the process where I seriously struggle, lol.

The hardest part for me is the headline. Unfortunately this is one of the most important components of the sales letter. Spend some time working on this. Don't try to even do it in one day. Take several days and work on it. There are two school of thoughts on this subject. First one says to write the headline first. This puts the focus on the copy that is to follow. I'll be honest I have a hard time doing this. The second thought is to write your copy first and something will spark during the writing. This is generally what I do. As I'm writing something will usually jump out at me and I'll think 'this will make a great headline'.

One of the best ways I have found to write a sales page is to tell a story. Your story of how you came about creating the product could be a good place to start. Example, staying with our gardening theme:

You were frustrated with the sketchy information available for growing prize winning orchids. So you pulled all the information you could find together. You put all this to the test in your own garden. You tried and tested every method and even found a few of your own secret methods. Now they are all available in one convenient volume, including your secret methods that are not available anywhere else. 

As you can see from even this abbreviated example, the goal is to pull your reader in and make them feel the frustration and then see the light at the end of the tunnel. You want to use words that will create a very vivid mental picture for your reader. Using a story can help give your reader something to get emotionally connected to. When they are emotionally involved it is much easier for them to justify their purchase. The desire for the product comes first, then the rationalization to justify it.

After you have written your copy, you will need to design your layout. Even the best copy will not get read if the page doesn't pull your reader in. Humans are visual creatures, they like to look at something that is pleasing to the eye. This does not mean that your page needs to be full of all the latest, greatest whirlygigs, just make sure your colors compliment each other. You also want plenty of white space, make it easy for your prospect to read. Another thing to think about is your fonts. Choose them carefully. Do not choose a cutesy curly q font for a business product.

In your formatting you will also want to create a bullet list. Look over your copy, what are the most important 'benefits' of your product? Make a list of these, use action words. Now you have a list for your bullets.

Once you have everything pulled together, put some more eyes on it. Trust me, you are to close to this project to be objective, lol. One of the best places I have found to get some copy reviewed is the Elite Forum at Self Starters Weekly Tips Forum, run by Lynn Terry. Take any comments you get and tweak the page until it is good (I did say good, not perfect).

There is a lot that goes into copywriting and making the sales page look good. But if you take your time and go step by step it becomes much easier.

Some resources that I use, that may help you get the most from your copywriting:

	Another great 'Recipe' from Kevin Riley. This report and its accompanying 'ingredients' breaks down copywriting and gives some very concrete examples that you can use. I use this report any time I need to create a sales page.
	This book was invaluable to me to get my copy organized and to really focus my efforts. I really suggest every one have this on their book shelf.

Another resource I have recently found is www.TimBossie.com, be sure to check out his Copywriting Cheat Sheet.  

So what is your favorite copywriting resource?

Talk soon,